About

FUSED footwear is a one-man brand run from Hong Kong by Dutch designer Philippe Holthuizen.

The project started with a simple frustration: footwear development had become unnecessarily complicated. Designers design, factories manufacture, retailers sell, and somewhere along the way the original idea gets diluted by timelines, minimum order quantities, spreadsheets and committees.

I wanted to see what would happen if one person could do the whole thing.
So I taught myself how to make shoes with 3D printers.
Since 2017 I've spent thousands of hours designing, printing, testing and refining footwear that can be made locally, on demand, with minimal waste and complete creative control. 

The designs themselves come from a steady diet of Japanese anime, science fiction, comic books and an enduring fascination with vehicles, machinery and imagined futures. If a shoe occasionally looks like it escaped from a forgotten 1980s cyberpunk film, that's probably not an accident.

Before FUSED, I worked as a 3D CAD designer for United Nude, helping develop footwear for collaborations with Iris van Herpen and Zaha Hadid. Those projects taught me how powerful footwear can be as a form of self-expression. FUSED is my attempt to explore that idea without asking anyone for permission.

And thankfully, I'm not the only one who likes to look a bit different. So far, more than 1,000 pairs have found homes around the world with people who choose their shoes the same way they choose their books, music and friends: for personality, not popularity. You can read their reviews here. If you made it this far, I think you’ll like them too.